When the 1858 Atlantic Cable fleet arrived in New York in late August 1858, it was the event of the century. Public interest was high, and the merchants of the city lost no time in cashing in. The cable fleet brought with it many miles of leftover cable, some of which had been submerged and recovered during the course of the expedition, and this was quickly snapped up to be made into souvenirs.
The New York Times, in its issue of 19 August 1858, reported:
Chief among the merchants was Tiffany & Company, which according to advertisements in the New York Times claimed to have bought the entire stock:
Tiffany sold thousands of the cable samples at fifty cents each, as well as souvenirs such as “paper-weights, cane, umbrella, and whip handles,
bracelets, seals and other watch-charms, festoons, and coils
for ornamenting parlors and offices” [Charles L. Tiffany and the House of Tiffany & Co., 1893].
Tiffany brass label on 1858 cable samples
(scanned from a label applied to a cable sample)
ATLANTIC TELEGRAPH CABLE
TIFFANY & CO.
BROADWAY . NEW YORK . 1858
Some samples do not have
the year on the label.
Unused label, no year. When applied to the cable, the brass label was overlapped and soldered.
Each section of cable purchased from Tiffany was accompanied by a facsimile of a letter from Cyrus W. Field authenticating the cable:
|New York, Aug 21st. 1858.
|This is to certify that I have sold the balance of the Atlantic Telegraph Cable now on board of the U.S.S.F. “Niagara” to Messrs Tiffany & Co. Jewellers No. 550 Broadway of this city, and that the piece which accompanies this, is a genuine section thereof.
|Cyrus W. Field.
|Ent. According to Act of Congress AD 1858 by Tiffany & Co. in the Clks. Offc. of the dist. Ct. of the Sth. dist. of N.Y.
The souvenir pieces were widely distributed; the letter above has a handwritten addition “Bot at 140 Broadway Saratoga Springs Aug 28th 1858”. Another letter has an embossed stamp from a jeweler in Cincinnati.
As Tiffany had a large supply of the cable, they also wholesaled both cut and uncut lengths in the USA, and sections of the cable were sold in Britain as well. A number of other companies advertised pieces of cable and souvenir items for sale in both countries.
But as quickly as the enthusiasm for the cable had sprung up, it vanished when the cable failed after just a few weeks of intermittent operation, and the remaining unsold pieces of cable were stored and forgotten. The New-York Historical Society has in its collection 930 pieces of Tiffany cable, still packed in the original crates for wholesale distribution.
One hundred and sixteen years later, in 1974, a double-page full-color advertisement appeared in the July 23rd issue of the Antique Trader, a widely-circulated tabloid-sized newspaper of the antiques trade in the United States. Placed by a company calling itself Lanello Reserves, PO Box 1227, Santa Barbara, California, the ad offered 2000 pieces of the original 1858 Atlantic Cable samples which had been created by Tiffany and Company in August 1858.
Each sample was packaged in a box marked:
Original Transatlantic Cable
Tiffany & Co.
Detail of the 1974 cable box from the
Lanello Reserves ad in Antique Trader
and was accompanied by a copy of the original letter of authenticity given by Cyrus Field to Tiffany’s in 1858. While the cable sample itself was old, dating as stated to 1858, both the box and the reproduction letter were made in 1974 for this promotion.
The 1974 Lanello Reserves advertisement in Antique Trader, with portraits of Cyrus W. Field and Charles L. Tiffany, a framed print of the cable-laying
ships Agamemnon and Niagara, and illustrations of the certificate,
the cable sample, and the wooden presentation box.
After giving a short history of Cyrus Field and the laying of the 1858 cable, and describing how Field sold Tiffany a length of the cable left over when the cable fleet reached New York, the ad concluded with the sales pitch:
The “1858” cable box, made in 1974 for the Lanello sale promotion
“Later Tiffany sold the remaining sections of cable to a Vermont farmer. Un-noticed, they remained there until the present. During the past year they have resurfaced and been authenticated and displayed by the Science Museum of the Smithsonian Institution in Washington, D.C. The only remaining two thousand pieces of this curiosity turned antique are now being offered for the first time in over a century exclusively by Lanello Reserves. This is not just a once-in-a-century offer—but a once-in-a-lifetime opportunity to own part of the original thread of communications that brought mankind closer together. Each cable is still fastened with Tiffany’s brass ferrule and is accompanied by a copy of Field’s letter of authenticity, the book The Tiffany Touch, and a handsome display box which captures the drama of the era. This is the antique that changed the course of history. Price $100 each.”
As part of its publicity campaign, Lanello presented a hundred of the pieces to the Smithsonian Institution, which later mounted them on plaques and sold them; the ad noted that the cables were “Authenticated and displayed by the Smithsonian Institution, Washington D.C.” A section of the cable shown on the National Museum of American History’s website has the credit line “from Silver Creations, Ltd. and Lanello Reserves Inc.”
“The Great Atlantic Cable” promotional flyer
Lanello Reserves. See below for full text of the flyer.
In the same issue of Antique Trader was an article about the Atlantic Cable, which included the history of how Tiffany sold the samples, and showed a photograph of Randall King of Lanello presenting the cables to Bernard Finn of the National Museum of History and Technology at the Smithsonian.
Randall C. King’s name also appears in connection with an organization called the Church Universal and Triumphant. King was the third husband of Elizabeth Clare, whose second husband, the appropriately named Mark Prophet, who she married in 1963, was the founder of The Summit Lighthouse. According to this Wikipedia article, under Elizabeth Prophet’s guidance this also became known as the Church Universal and Triumphant.
Mark Prophet died suddenly of a stroke in 1973. The church now considers him to be an Ascended Master called Lanello, a combination of the names Lancelot and Longfellow, two of his previous lives. And a few months after Mark’s death, Elizabeth Prophet married an aide, the former Randall Kosp, who had changed his name to Randall C. King. The church grew rapidly in the 1970s and moved to Santa Barbara, California.
When the ad appeared in Antique Trader in 1974, Lanello Reserves of Santa Barbara, with Randall King as its president, had been set up as an offshoot of the Church Universal and Triumphant of Santa Barbara. Also in 1973-74, King, a member of the board of the church and then-husband of Prophet, used church funds to speculate in the silver futures market, losing $697,000.
In his 2003 book, The Church Universal and Triumphant: Elizabeth Clare Prophet’s Apocalyptic Movement, Bradley Whitsel describes Lanello Reserves, Inc. as “a private, profit-making stock corporation dealing in the production, sale, and holding of gold bullion and silver coins, as well as the manufacture of processed emergency food supplies.”
It’s difficult to find much further information on Lanello Reserves, noted in the Antique Trader article as “a gold and silver investment firm”. Silver Creations, Ltd. of Emerson, New Jersey, referenced on the Smithsonian's website along with Lanello as the donor of a section of Tiffany cable, appears to have made and sold silver collectibles in the early 1970s, but I can find no other connection to Lanello.
The California Business Portal website lists Lanello Reserves, Inc., as registered on March 5, 1974, but now a dissolved corporation, with a Montana contact address. Records at the website of the Montana Secretary of State show that the company’s incorporation was revoked on 1 November 2006, the contact address being that of The Summit Lighthouse.
It seems likely that the church’s promotion of a collectibles investment company was at the instigation of Randall King, but how it came into possession of the cable samples remains a mystery for the moment.
Elizabeth Clare Prophet died in Bozeman, Montana, on 15 October 2009 after suffering from Alzheimer’s disease for many years. The Summit Lighthouse lingers on...
Here is the full text of the Antique Trader article:
The Great Transatlantic Cable - 1858
Tension rose aboard the “Agamemnon” when a whale sporting in the wake nearly severed the cable
There are some who will never forget that first day at sea. “The Agamemnon was rolling and laboring fearfully, with the sky getting darker, and both wind and sea increasing every minute. At about half-past ten o’clock, three or four gigantic waves were seen approaching the ship, coming slowly on through the mist, nearer and nearer, rolling on like green hills of water, with a crown of foam that seemed to double their height. The Agamemnon rose heavily to the first, and then went down quickly into the deep trough of the sea, falling over as she did so, to almost capsize completely on the port side. There was a fearful crashing as she lay over this way, for everything broke adrift, whether secured or not, and the uproar and confusion were terrific for a minute, then back she came again on the starboard beam in the same manner, only quicker, and still deeper than before. Here, for an instant, the scene almost defies description. Amid loud shouts and efforts to save themselves, a confused mass of sailors, boys, and marines, with deck buckets, ropes, ladders, and everything that could get loose were being hurled again in a mass across the ship to starboard.”
The date was June 20, 1858. The scene was the icy Atlantic off the coast of Victorian Britain. Two of the world’s largest sailing ships were attempting a rendezvous in the middle of the Atlantic. Their seemingly impossible mission was to lay the first trans-Atlantic telegraph cable, an achievement that was to revolutionize the civilized world.
Cyrus W. Field, Esquire
Britain and America, with their rapidly expanding trade, demanded quick and reliable communications. Britain possessed the capital and the technology necessary to support the venture of a trans-Atlantic cable. America, however, was to produce the faith and the darling, the underlying spirit behind the endeavor; for the intense vitality that made the dream of science a reality was supplied by Mr. Cyrus W. Field.
Cyrus Field was an energetic American financier who had made his fortune by the age of thirty-four and was ready for a new venture that would capture his interest. When he conceived of the possibility of spanning the Atlantic Ocean with the telegraph, the idea took strong hold of his creative imagination. It inspired him to undertake a project that tested the science and the engineering skill of the world.
The cable itself was a unique product of nineteenth-century technology. It was designed to withstand the enormous pressures of ocean depths and resist the penetrating erosion of salt water. The core of the cable consisted of stranded copper wire coated with three layers of insulating material called gutta percha, a plastic material from the sap of certain trees native to Malaya. Over the three layers of gutta percha was woven a sheath of stranded steel. Three hundred forty thousand miles of wire and three hundred tons of gutta percha went into the manufacturing of three thousand miles of cable. The wire was enough to encircle the earth thirteen times - more than enough to reach from the earth to the moon. Once the cable had been manufactured, the next problem became one of connecting the two continents with over 2,500 miles of cable.
To a core of seven copper wires over which messages travelled, there were applied three layers of a natural insulator called gutta percha. Yarn and stranded steel wire formed the outer layer. Three hundred forty thousand miles of wire, enough to circle the earth thirteen times, were used to manufacture the first twenty-five hundred miles of cable
In the 1850s there was not a vessel on the seas that could bear the weight of the cable. The only logical solution was to load two ships with equal amounts of cable, let them begin their mission at a point midway between the continents, and sail to the opposite shores. The United States provided the U.S.N.S. Niagara and Great Britain donated H.M.S. Agamemnon.
On July 29, 1858, after four costly failures, the two ships returned to midocean. In a final attempt to connect the hemispheres, the splice was made and the vessels parted for the last time. The Agamemnon sailed for Ireland and the Niagara was destined for Newfoundland. On August 5, 1858, each ship reached its respective destination, and the Herculean task of linking the old world with the new was successfully completed! On August 13, 1858, the directors of England relayed to the United States: “Europe and America are united by telegraphy. Glory to God in the highest, on earth peace, goodwill toward men!”
Once the cable lay on the ocean bed uniting the two hemispheres, it made a profound impression on the civilized world. Public recognition rose from both sides of the Atlantic. The British government expressed its intense admiration of Mr. Field. John Bright, liberal English statesman and friend of Mr. Field’s said, “The world does not know what it owes to him, and this generation will never know it.” The London Times referred to Field as “The Columbus of our time, who, after no less than forty voyages across the Atlantic in pursuit of the great aim of his life, had at length by his cable moored the New World close alongside the old.” The Great Exposition in Paris in 1867 awarded the highest distinction it had to bestow to Mr. Field and the Anglo-American and Atlantic Telegraph Companies.
But the dearest praise came from his own countrymen. Congress expressed its thanks to the great American by awarding him a gold medal in March of 1867. The Chief Justice of the United States said: “The Atlantic Telegraph is the most wonderful achievement of civilization and entitles its author to a distinguished rank among public benefactors. High upon that illustrious role will his name be placed, and here it will remain while oceans divide and telegraphs unite mankind.”
When the excitement was high, Charles Tiffany, founder of Tiffany & Co., of New York, determined to take advantage of the opportunity. The diamond king was in Europe when the cable touched Ireland, and he purchased from Field, twenty miles of cable that had actually been submerged and retrieved from the bottom of the ocean. Tiffany cut the cable into 4-inch lengths and fastened each with a brass ferrule. Then he sold them with an affidavit from Field attesting to their authenticity.
For over one hundred years since that time, the segments of cable have sat unnoticed in a farmer’s barn in the hills of Vermont. Their recent discovery has aroused a striking interest among collectors. Now the very same pieces of cable sold by Charles Tiffany in 1858 are back on the market!
Lanello Reserves of Santa Barbara, California, has the exclusive world rights to the two thousand remaining pieces of the cable. They are offering to interested buyers the original 4-inch sections with Tiffany’s original brass ferrule in a handsome display box that includes a copy of the certificate signed by Cyrus W. Field. Also included is a copy of the book The Tiffany Touch by John Purtell.
Cyrus W. Field looks on (from the painting) as Randall C. King, President of Lanello Reserves, presents Bernard S. Finn of the Smithsonian Institution, Washington, D.C., one hundred sections of the original Atlantic telegraph cable.
Another photograph of the same scene is shown at the Smithsonian website. Bernard Finn, Richard Moskow (Silver Creations Ltd.) and Randall King examine the cable.
Lanello Reserves has donated 100 of the original 4-inch segments to the Smithsonian Institution in Washington, D.C. They were received most gratefully by Mr. Bernard S. Finn, the curator of the National Museum of History and Technology and the world’s leading authority on submarine telegraphy. Authenticated by the Smithsonian, a segment of the cable is on display in a special exhibition.
Lanello Reserves, a gold and silver investment firm, specializes in unique collectibles. Mr. Randall King, president of the firm, states: “The first Atlantic cable produced not only a commercial revolution in America, but it provided a link between hearts and homes on opposite sides of the sea. It inaugurated an era of the communications between men and nations that would lead to increased friendship and peace. The story of the cable is a tale of endless battles against the elements and against the unbelief of men. It reminds us that it is only out of heroic patience and perseverance that anything truly great is born.”
Here is the full text of the Lanello Reserves flyer (typographical errors as original):
The Great Atlantic Cable
Curiously enough, perhaps the most celebrated of all mankind’s inventions is the Atlantic Telegraph Cable. The wheel came forth with little fanfare, and Telestar was greeted by the yawns of a populace made blase by reams of science fiction. But the cable—that’s a different story. The crowds on both sides of the ocean cheered and celebrated for days. The affair became so wild that a few errant fireworks ignited the roof of the New York City Hall and did considerable damage! But no one cared. The Great Atlantic Telegraph Cable spanning the ocean from Valentia, Ireland, to Trinity Bay, Newfoundland, was complete.
And none other than the illustrious Charles W. Tiffany helped fan the flames of excitement by buying an extra section of the original cable, which was first laid and then retrieved, to make souvenirs. What’s more, he cut a portion of the cable into four-inch sections and fastened each with a brass ferrule guaranteeing the authenticity and sold them with a copy of a handwritten note from Cyrus W. Field, Esq.—the hero of the day. In an apparent stroke of genius, he offered them to the public in exactly the same condition as when they came off the bottom. New York went wild! Tiffany & Co. was stormed by so many determined collectors that the police had to be called to keep peace.
It had taken over a year to complete the laying of this first transatlantic cable. The public had been treated to many a good chuckle by Cyrus Field and his crew as they reported failure after failure. The most astounding part of the whole venture was that the company kept right on trying even after it had been “scientifically” proven that electrical impulses couldn’t travel that far (2,050 miles) under that much water (over 12,000 feet)!
“The Great Atlantic Cable” promotional flyer from Lanello Reserves.
Fortunately Field was far too busy succeeding to take note of the odds against him. On August 5, 1858, he turned in one of history’s most spectacular “they said it couldn’t be done” achievements and became a benefactor to mankind. The following morning the London Times wrote: “Since the discovery of Columbus, nothing has been done in any degree comparable to the vast enlargement which has thus been given to the sphere of human activity. More was done yesterday for the consolidation of our empire, than the wisdom of our statesmen, the liberality of our Legislature, or the loyalty of our colonists, could ever have effected.”
Later Tiffany sold the remaining sections of cable to a Vermont farmer. Unnoticed, they remained there until the present. During the past year they have resurfaced and been authenticated and displayed by the Science Museum of the Smithsonian Institution in Washington, D.C. The only remaining two thousand pieces of this curiosity turned antique are now being offered for the first time in over a century exclusively by Lanello Reserves. This is not just a once-in-a-century offer—but a once-in-a-lifetime opportunity to own part of the original thread of communications that brought mankind closer together. Each cable is still fastened with Tiffany’s brass ferrule and is accompanied by a copy of Field’s letter of authenticity, the book The Tiffany Touch, and a handsome display box which captures the drama of the era. This is the antique that changed the course of history. Price $100 each.
Since there are only two thousand pieces available, orders will be accepted on a first-come, first-served basis. Should your order arrive after all the cables are committed, your money will be promptly refunded. To place your order, send $100 to Lanello Reserves, P.O. Box 1227, Santa Barbara, California 93101. (805) 963-****.
Note: The Antique Trader advertisement and the Lanello Reserves flyer above both date from 1974. The cable is no longer available from the listed address.